I know you’ve been dumped on a lot.
Friends complain about the way you sell things, what you sell, the price, pretty much anything and everything having to do with your job.
I’m not here to do that.
Actually, the first thing I want to say to you is: I’m happy for you. I’m glad you’ve found something you can do from home. Maybe you’re supplementing your income from another job or adding to your spouse’s income or maybe you’re trying to make enough to be able to quit another job. I think it’s awesome that you’re doing something you like. I have nothing bad to say about the work you’re choosing to do. After all, I make my living as a blogger and even my closest friends sometimes screw up their faces and look at me funny because they still don’t quite get how what I do is a real job, but it is. So, I’m the last person to judge what someone else is doing for work.
But I do have a few pieces of advice as someone who isn’t in your line of work, as just someone you’re trying to sell to. The first one won’t be a surprise to you, but the rest are what you’ll want to consider if you want your friends to become customers.
You’ve seen this one all over the articles slamming what you do but I’ll briefly mention it because I do think it’s important. It is annoying to add someone to a Facebook group without asking them. It is. I want the choice of which Facebook groups I belong to, whether they’re sales groups or some sort of neighborhood group or any other kind of group. True, sometimes I don’t know what I’m missing until I can see for myself, so maybe this tactic could work… but please don’t be offended if I leave your group. It really isn’t personal.
I don’t mind if you post about your products on your personal page. If that’s all you ever talk about, it will get old. I’m connected to you because I care about you as a person so I don’t want to lose the personal and only see your products. But because I care about you as a person, I do value your opinion and that can include suggestions for products that I might like. So yes, share some- after all, it’s not like the rest of us never talk about our jobs on Facebook. And maybe I’ll actually be interested in what you sell and join your group on my own.
But don’t dm me about a sale. I get that messenger notification and I think it’s something important or too personal for general Facebook consumption… not an ad. Unless I’ve actually said to you to please let me know if a certain product goes on sale. But unless I’ve actually asked for that, don’t blow up my messenger with notifications about the flower-paisley-plaid tote bag that you think I’d love.
Sometimes I’ll tell you I don’t have the money for that right now and I’ll really mean it. Please don’t push back and tell me what a great deal it is and how it’s actually saving me money. Unless you see that I’m constantly posting pics of daily indulgent shopping sprees or decadent vacations every other week, you have no idea what my financial situation is. People are really sensitive when it comes to money and if you make me feel ashamed for not being able to drop $150 on your oils today, I won’t be heading back to you to buy should I have the money at another time.
Understand that your product really isn’t for everyone. I know, I know, everyone could benefit from your green/pink/orange health drink, but some people are just never going to buy into it. If I clearly tell you this, respect that. Maybe I’ll eventually come around, but maybe I won’t. Everyone has different preferences. When have you ever heard someone say that they fell in love with a product because they were annoyed and pestered and harassed into trying it?
But feel free to suggest your product if I’m asking for recommendations. Again, asking is pretty key here. If I’m wondering about a new workout to try or a diet supplement or how to get past a weight loss plateau, that’s one thing. Randomly commenting on a gym selfie with “you’d see faster results if you tried using product X” comes off pretty rude and will pretty much guarantee that it’s not you I’m going to buy from should I decide to give your product a try.
Respect customer loyalty. The problem with some of these products is that I know multiple people who sell them. Maybe I would have bought from you, but I already bought from someone else and if I buy again, it will probably be from them again- some of these products are even set up with discounts for repeat customers(as you’re well aware, since you tell me and all your other potential customers about this). You want loyal customers yourself, so you have to respect if I tell you I already have a miracle face cream dealer.
Make it easy for me to buy. Now, I get it, some of these products aren’t set up to buy anything you want, anytime you want it(I’m looking at you, Lularoe, even though I can’t seem to quit you). But if someone goes to your group page and is actually interested in buying, make it really easy to let them know how to shop. Maybe with a pinned post, with a link to where they can shop, or a note saying when your next sale will be. There was a certain product I was actually interested in buying earlier this week, after seeing a friend casually and in a no-pressure way weaving info about the product into her personal Facebook posts over the past several months. But, I went to her group and all I found were memes about make up and testimonials about how awesome the product was, but absolutely no info on how to actually buy it or even how much it costs. I could ask, but I’m a little bit afraid that if I express interest, I might get constant messages about do I want to try it now, how about now, what about now, there’s a deal going on, etc. I’d like to check it out for myself and know the basics before I approach you about it (especially if I’m really watching my budget).
That it, Facebook friend. I don’t think I’m asking too much. I wish you well with your sales- whether I buy from you or not.