This is a sponsored post written by me on behalf of Matchbox®.
As a mom to three little boys, I soon found myself in the land of superheroes. Whether it was Batman or Spiderman or Superman some superhero imagined by one of my little guys, superheroes have been a staple around here for years.
But since they can’t actually grow up to sling webs from their wrists or fly on their own, I love when they imagine themselves to be real-life heroes. My youngest likes to imagine himself as a firefighter. He’s a brave little guy who wants to help people, so it’s no surprise that he’d like to be a firefighter! And he makes a darn cute one, doesn’t he?
“Since its launch, Matchbox has enabled kids to live out their own adventures with inspiration from the many community heroes they see and interact with every day,” said Matt Petersen, vice president of North America boys marketing, Mattel. “Sixty years later, Matchbox continues to fuel the imagination of kids around the world through heroic vehicle play.
To celebrate its 60 year anniversary, Matchbox® is kicking off a three-month national campaign to honor heroes-in-training – the children who play with, and inspire, Matchbox®. The campaign includes the Matchbox® Heroes Wanted™ Sweepstakes with a grand prize of a $60,000 scholarship plus 60 prizes given away each week.
The Matchbox® Heroes Wanted™ Sweepstakes calls on parents to celebrate the heroic attributes of their children by submitting a picture and caption of their hero-in-training dressed as their favorite real-life icon. Submissions will be showcased on the Matchbox® Heroes Wanted™ Facebook gallery and are automatically entered to win the grand prize – a $60,000 college scholarship. Parents with children between three and 10 years old can enter the contest now through May 13, 2013. Sixty prize pack giveaways will be awarded weekly consisting of a Matchbox® branded gift box, a personalized photo-frame thank you card and four heroic Matchbox® vehicles. To learn more about the contest and read stories from the heroes that inspired Matchbox® vehicles, visit www.Matchbox.com/Heroes.