Many different factors come into play when you are deciding whether or not to accept an opportunity to work with a brand. There are even times when I think it’s okay to blog for free. Don’t jump down my throat- read that first.
And then there are some truly awful pitches. To those pitches, it’s a resounding no. Check out my advice on what to do with a bad pitch.
But what about the paid opportunities? It’s nice to get paid for the work we do as bloggers. But just because there’s money being offered, that doesn’t mean you should automatically say yes.
The brand isn’t a fit for your blog. You have the audience you do because of your voice. If you change that too much because of sponsored posts, you might find that your audience won’t tolerate it and will leave. That’s not worth the money you are being paid for a post. Make sure the topic does somehow fit in with your blog. Since I write about parenting and all things mom, I have a wider range of options, but there are some topics that just wouldn’t make any sense on here or go against what I believe. To those, I have to say no. Politely. And I try to recommend someone who would be a good fit.
You don’t have enough time. Life gets busy. Your blogging schedule can get busy, too. Sometimes you have to say no because you don’t have enough time to complete the work asked of you in the timeframe given. If I don’t have the time to turn out quality sponsored content, I turn it down. This one is the hardest for me and I start thinking that maybe I could give up sleep and get the work done anyway. But I’ve found it’s best to be honest about time crunches: sometimes that “no” can turn into a “later.”
The work isn’t yours. Now, this one is completely personal preference, but I won’t take sponsored content that I didn’t write. While I love having guest posters (want to guest post for me this fall? Fill out my guest post form!), when someone is offering money in exchange for a guest post on the blog, they usually just want the link backs to their site- and if I’m getting paid for their post, those links have to be no-follow(usually mentioning this is enough to have those offers go away).
The pay isn’t worth it. Sometimes an initial offer can look really appealing. But be sure you know what all is expected of you and if it will be worth your time. Much as it’s hard to turn down money, make sure that the compensation is fair for what you are being asked to do. Know that you can try to negotiate, but sometimes a brand doesn’t have any wiggle room(or maybe just not enough for you). It’s okay to say no, especially since saying yes to this opportunity might mean you won’t have the time to say yes to one that is a better fit.
Know that with every opportunity that comes your way, it’s up to you whether or not to take it. Some aren’t a good fit for you. Wait for the ones that are!