Since starting this blog, I’ve worked with brands in different ways: reviews, giveaways, special programs, sponsorships, ambassadorships, etc. And I’ve also written for other sites. All things I had no clue existed when I first thought hmmm, I think I’m going to blog. And through trial and error, tips posts, and blog conferences, I’ve learned what I should have on my blog if I want to do any of these opportunities.
I’m a PR-Friendly blog. You see that phrase all over the blogosphere.
But, with the work I’ve been doing over the past year or so, where I’m on the opposite side of the equation as the one looking for blogs to partner with on reviews, giveaways, sponsorships, and other paid gigs, I’ve learned to look at blogs in a different way.
If you want to be truly PR-Friendly, be sure to have these features on your blog:
It’s surprising to me how many blogs do not have an email address listed somewhere. You can create a “contact me” tab to make it easy to find. You can include it in your sidebar. I have an icon over there in my sidebar that you can click to email me. But I also have a “contact me” tab with my email listed. My email is also on my “about me” page and my “pr page.” That might sound like overkill, but I want to make it easy for people to contact me. If a PR person is checking out my PR policy and does decide to email me, they can see my email right there and not have to do another click. And I want an actual email address, not just a contact form. Sometimes I’m building a list of people I want to email about something later and not email you right this second. Nothing wrong with the email form, but it’s helpful if you add an option like “Or email me at email@example.com.”
Believe me, I understand wanting a little anonymity. You don’t have to use your full name or even your real name. But I need to know what to call you. Especially when it comes to something like an opp where we are looking for someone to write a weekly paid post. It’s hard to get someone on board to pay you if you don’t have a name and I’m just addressing you as your blog’s title like “Dear Pretty Pink Castle.” Now, you can decide you want some sort of nickname- maybe you are Queenie who writes Pretty Pink Castle. I’ll address you as Queenie, no problem. But somewhere, you should make it clear what you want to be called.
Your Social Media Links
Are you on twitter? Are you on facebook? Instagram? Pinterest? It should be very easy to find these on your blog. Companies have figured out the power of social media and they want to know that you are active on social channels. Link to them from your main page. You can get cute social media icons or have a “like” box from facebook. But if you are on these, they need to be easy to find.
Right Click Enabled
This one is a bit of a personable preference, but bear with me as to why. If you do have your email somewhere where I can easily find it, I’m most likely going to copy and paste it into a database to use later. And it’s easier to copy and paste than to have to type it out: especially when doing these in bulk. And if your email includes numbers/characters or is something easily misspelled, it might get misspelled and then you’ll never get that email. Another reason I like the right click is for those social media profiles. I want to check them out, but I don’t want to leave your blog. While lots of bloggers have this set so these links automatically open in a new window, not all do. So I like to right click and select open in new tab instead of taking a chance. I’m not on your blog trying to steal your photos or your content, which is the main reason people disable right click. But realize that if someone really wants to steal your content, they can find a way around this anyway.
Chances are, if I’m looking at your blog, I already have a basic idea of who you are and/or what you blog about but this is a good way to reaffirm your blog is the right fit for a given opportunity. Your “about me” is a good place to highlight what you blog about, especially if you blog about something that fits into a certain niche(even if you don’t write only in that niche).
Even if you aren’t looking to work with brands or for any other paid opportunities, the majority of these tips can still apply to you to make your blog more accessible to your readers as well.