We stand in a line, waiting to pick our kids up from school. About 20 of us, with our umbrellas, those of us who have learned that on a rainy day, it will be much faster to park and pick our kids up at the door rather than wait in the carline.
Maybe it’s the mom who is so perfectly dressed that her clothes are the envy of soccer moms everywhere. Or maybe it’s the mom who never is quite able to get out of her pajamas by 3:30 pick-up. Or the mom using her umbrella to shield her twin toddlers from the rain. Or maybe it’s the mom who looks like me: yoga pants, messy bun, and all.
But with 20 of us standing there, the odds say that five of us have been or will be affected by domestic violence in our lifetimes.
Yet it’s not something we talk about. October is Domestic Violence Awareness Month and we need to get the conversation started.
Domestic Violence Awareness Month
- Domestic violence happens more than 145 times each hour in the U.S. On average, three women die every day as a result.
Only about half of Americans say they would know how to help a victim of domestic violence.
Lacking financial knowledge and resources is the number one indicator of whether a domestic violence victim will stay, leave or return to an abusive relationship.
Physical abuse is the type of domestic violence most commonly discussed, but what many people don’t realize is that women who are victims of domestic violence are usually subject to financial abuse as well. They often face financial restrictions and are given limited access, if any, to bank accounts, important documents, and information about shared assets.
In 2011, The Allstate Foundation launched Purplepurse.com to provide resources to get people talking about domestic violence, as well as help those in abusive relationships get out, stay safe and thrive.
The Purple Purse was created because a purse represents the center of a woman’s financial domain and purple is the color utilized by domestic violence awareness campaigns.
As part of Domestic Violence Awareness Month, The Allstate Foundation is sending more than 1,000 purses carrying domestic violence information throughout the country. The purses will be passed between co-workers, friends, and family, sparking important conversations along the way.
For every purple purse passed through the end of October, The Allstate Foundation will donate $5 to YWCA. They’ll give up to $350,000 for programs aimed to help domestic violence survivors and stop the cycle of abuse.
What You Can Do To Help
If you don’t get your hands on one of the purple purses that are being passed around the country(I plan on passing mine at school pick up today), you can still help by sharing a virtual purple purse. Each time a virtual purple purse is shared or re-shared, the Allstate Foundation will make a $5 donation to YWCA.
All you have to do is visit www.purplepurse.com and enter code 0030 to pass this virtual purple purse. It doesn’t take long to give a little help.
If you need immediate help, call the National Domestic Violence Hotline at 1-800-799-SAFE (7233) or TTY 1-800-787-3224.